Rocky Mountain Chocolate Factory

DURANGO, CO - June 15, 2023 – Rocky Mountain Chocolate Factory, Inc. (NASDAQ: RMCF) (the "Company," "we" or "RMCF"), an international franchiser and manufacturer of gourmet chocolates and other confectionary products, today announced that Crown Creative will serve as its branding agency and primary partner in refreshing its identity.

The collaboration between RMCF and Crown Creative, an award-winning international agency with offices in New York and Belfast, will focus on refreshing the Company's visual identity including, but not limited to, its logo, packaging, in-store signage, and digital assets.

“Our goal is to ensure all customers enjoy a unique experience every time, and everywhere, they interact with our brand, whether in-store or making an online purchase,” said Andrew Ford, Vice President - Sales and Marketing. “We are constantly looking for ways to enhance our customer experiences and elevate our brand. Crown Creative brings with it unparalleled capability and demonstrated success in the hospitality industry.”

The Company aims to update its brand identity in ways that stay true to its history and values, while also appealing to a younger, more diverse and discerning audience, as well as to prospective franchisees.

Kelsea Ferrato, Director of Marketing, noted that a key element of the Company’s business plan is to create an easy-to-use omnichannel customer experience. “Crown’s digital space experience with international brands such as Waldorf Astoria and Marriott International, in addition to its extensive experience with smaller, more nimble brands such as William Greenberg Desserts, were an important factor in our decision,” she added.

"We are thrilled to be working with Rocky Mountain Chocolate Factory,” stated Crown Creative Founder and Creative Director, Ryan Crown. “It's an iconic brand with a long history of creating premium, delicious chocolate candy and confections. We look forward to collaborating with the team to bring their vision to life and create a consistent, compelling brand experience across all touch points.”

The Company intends to showcase initial brand concepts during its National Franchisee Convention in San Antonio, TX this September.

About Crown Creative

Established in 2018 in New York, Crown Creative is a creative agency that specializes in concept development, strategy, and branding for the hospitality industry. The Firm has created brands across the hospitality sector. Clients range from Michelin-Star restaurants to global hoteliers including Marriott International, Waldorf Astoria and Hilton, as well as coffee and dessert shops, pizza slice stores, and everything in between. Additionally, Crown Creative has launched several of its own ventures, including the Restaurant & Bar Design Award-winning The Toast Office, and most recently, Neighbourhood Café.

About Rocky Mountain Chocolate Factory, Inc.

Rocky Mountain Chocolate Factory, Inc., (the "Company"), ranked number one on Newsweek's list of "America's Best Retailers 2022" in the chocolate and candy stores category, is headquartered in Durango, Colorado. The Company is a leading international franchiser of gourmet chocolate and confection stores and a manufacturer of an extensive line of premium chocolates and other confectionery products. The Company, its subsidiaries, franchisees and licensees currently operate over 270 Rocky Mountain Chocolate Factory stores across the United States, the Republic of Panama, and The Republic of the Philippines. The Company's common stock is listed on the Nasdaq Global Market under the symbol "RMCF."

---

As Part of Its Strategic Initiative to Update Its Brand After 20+ Years, Rocky Mountain Chocolate Factory Names Crown Creative as Its Branding Agency